There are 50 products.
The Pull-Along Talking Plane makes learning fun with interactive music and sound effects!
It features shape sorter play with four shapes - triangle, heart, circle, and square - and teaches letters, numbers, shapes, and fun phrases.
Pull it along to see the eyes and propeller move, hear melodies, and enjoy flashing lights for endless playful learning
SUITABLE AS FROM 12 MONTHS +
Keep your little one happily entertained with the Animal Friends Soft Crib Piano
Just a kick or press on the 5 colorful keys sparks music, playful animal sounds, and flashing lights.
With 3 fun modes: musical notes, play-along tunes, and jam melodies, your baby can explore sound and movement.
Easily attaches to the crib and transforms for tummy-time or sit-up play, making learning through music fun while supporting emotional, sensory, and curiosity development.
SUITABLE AS FROM BIRTH
The I-Fun Pad makes learning ABCs fun.
Features 3 play levels teaching letters, objects, shapes, spelling, sounds, and music.
Bright LCD icons and red outline grab attention, while textured grips make it easy for little hands to hold.
Supports learning, fine motor skills, and communication.
SUITABLE AS FROM 12MONTHS +
Give your little star the spotlight with the Winfun Baby Rock Star Microphone
Bright colors, textured fabric, and fun sounds keep babies entertained.
Features light-up star button, guitars, drums, piano, and pre-programmed melodies for sing-along fun. Develops sensory & motor skills with spinning textured rings.
SUITABLE FOR 3MONTHS +
Let your little one take the wheel with the Wheel N Sounds Driver.
The soft fabric steering wheel is perfect for tiny hands. Attach it to strollers or use it during tummy time and floor play.
The colorful dashboard features light-up buttons, car sounds, cheerful melodies, a baby-safe mirror, and a bead roller to stimulate senses and develop fine motor skills.
Fun on the go or at home!
SUITABLE FOR 3 MONTHS +
Includes rhythm selection options, 4 animal sound effects, light-up keys, and song demonstration mode. It is equipped with recording and playback functions, plus adjustable volume control.
SUITABLE AS FROM 24 MONTHS +
Dimension: 131 x 48 cm
The 110 Bilingual Learning Book introduces young learners to 110 first words in two languages; English and Spanish, through interactive touch, sound, and music play.
With three fun modes; Learning, Question, and Music, it helps children explore object names, sounds, and fun facts while enjoying melodies and playful interactions.
Featuring touch-sensitive pictures and a handy carry handle, perfect for making early language learning fun and portable.
SUITABLE FOR 12MONTHS +
This adorable light-up musical caterpillar toy will become your baby's all-time play partner.
It exhibits vibrant elements with a friendly face and is well-equipped with developmental features such as different textures, sliding rings and colourful beads.
It has a light-up system and two modes, melodies and musical notes, which your little one can easily play through the multicolour keys.
This interactive battery-powered toy is a thoughtful purchase.
SUITABLE FOR 3 MONTHS +
This Lights' N Sounds mic features animal sounds, fun rhythms, and colorful flashing lights to engage your child’s senses.
Turn the rings to explore 25 different sound combinations, and press the mic key to amplify your little one’s voice.
With exciting crowd cheers and applause effects, it promotes confidence, creativity, early speech development, builds self-expression, and supports motor skill growth, all in a friendly, child-safe design.
SUITABLE AS FROM 12MONTHS +
Light Up Talking Phone: A brightly colored pretend phone for babies that encourages imaginative play and communication skills.
Its light-up buttons, fun sounds, and easy-to-hold size help develop vision, coordination, and early learning through playful imitation.
SUITABLE AS FROM 12 MONTHS +
This Animal sounds Bus introduces numbers 1–8 and encourages basic math skills.
It features 8 animal sounds, cheerful melodies, and fun bus sound effects.
Babies explore cause and effect through lights and music, boosting logical thinking.
Rolling the bus and using the built-in handle helps develop balance and coordination.
Pressing buttons strengthens fine motor skills, while the lights, music, and bright colors support sensory development.
SUITABLE AS FROM 6 MONTHS +
The Stack & Play Animal Cubes include 3 textured animal blocks with flapping wings, colorful images, and fun features like a sliding window, mirror, spinning wheels, and sliders.
They support learning of colors, shapes, and animals while enhancing coordination, fine motor skills, and facial recognition.
SUITABLE AS FROM 3MONTH +
This interactive Sort' N Learn Activity House features 6 colorful sorter blocks and two engaging play modes - Fun Sounds and Play Along Tunes.
Designed for little hands, it includes an easy-grasp key to lock and unlock the door, along with a click-clack clock, fun roller, open-shut windows, and a garage door for hands-on exploration.
Light-up buttons with music and flashing lights add excitement, while the retractable handle makes it perfect for carry-along fun.
SUITABLE AS FROM 12 MONTHS +
This 20-piece set is designed to support your baby’s development through every stage.
It encourages sensory exploration and helps build fine and gross motor skills, eventually becoming a fun learning tool for stacking, sorting, and object recognition.
The set includes 8 textured balls, 8 numbered soft blocks, and 4 squeezable animal toys.
SUITABLE AS FROM BIRTH
This versatile musical activity center grows with your baby. With lights, sounds, and fun fine motor activities, it transforms easily for floor play, stand & play, and walk & play. Perfect for nonstop fun from tiny to toddler.
It features 8 fun sounds and 5 cheerful melodies for endless entertainment.
SUITABLE FOR 6-36 MONTHS
20 pcs of cute pastel coloured playset consist of 8 easy-to-grab textured sensory balls, 8 numbered counting blocks and 4 playtime animal buddies
Encourages fine motor skills & hand-eye coordination
Super Soft-touch material promotes tactile exploration
Designed to stimulate early problem-solving skills
SUITABLE AS FROM 6 MONTHS +
Fun is in full bloom with this spinning activity flower! Stay-put base easily attaches to most flat surfaces.
Perfect for your little busy bee!
SUITABLE AS FROM 3 MONTHS +
Set of 8 very soft plastic cubes that are very easy to stack. The different textures, animals and numbers that adorn the cubes will stimulate baby's senses.
The size and very soft material of the cubes, as well as the studs that allow them to be easily interlocked, are perfectly adapted to toddlers.
The pretty pastel colors will stimulate baby's vision.
Cubes that are easy to stack thanks to the small interlocking studs
SUITABLE AS FROM 6 MONTHS +
Six floating pals move when baby pats this colorful mat.
Perfect for tummy time and high chair play! Just fill with water and let the fun begin.
Characters float and move as baby bats and presses the mat.
SUITABLE AS FROM 3 MONTHS +
Six floating pals move when baby pats this colorful mat.
Perfect for tummy time and high chair play! Just fill with water and let the fun begin. Characters float and move as baby bats and presses the mat.
SUITABLE AS FROM 3 MONTHS +
The Infantino Music & Light Pretend Remote Control is the perfect toy for your little one to get an early introduction to pretend play and role-playing.
With ten must-press channel buttons, one large green entertainment button, & three colorful sliding rings, there are plenty of interactive features that stimulate your baby both visually and audibly.
The friendly-faced remote control will light up upon pressing the buttons, with fun sounds accompanying each press.
SUITABLE AS FROM 6 MONTHS +
The Infantino 2-in-1 Tummy Time & Seated Support is the perfect companion for your baby’s early developmental stages.
This versatile product can be unstacked for tummy time, helping to strengthen your baby's back and neck muscles.
Stack it together for seated support that assists your baby in a seated position.
It includes two detachable and repositionable toys to keep your little one engaged and entertained.
SUITABLE AS FROM BIRTH
This playful toucan has light-up piano keys that introduce little learners to music and numbers.
Features 9 songs, 18 spoken words and phrases plus 13 fun sound effects.
Switch the head feather switch to mode two for older toddlers to unlock playful quizzes.
The tail-feather handle is easy for little hands to grasp.
Ideal for ages 6 - 36 months.
Babies will love imitating parents with their 1st pretend play key set! Baby safe and baby approved, this realistic key set features a variety of BPA free materials, ideal for promoting gross & early fine motor development.
Press the buttons to activate lights and real car sounds!
SUITABLE AS FROM 3 MONTHS +
MAXIMUM COMBINATIONS: this savannah animal-themed bin allows little ones to give free rein to their creativity by discovering the multitude of possible combinations with this set of numerous bricks
A LARGE PRACTICAL BIN: This kit contains 1 transparent storage bin with a lid serving as a base for constructions and filled with 200 stacking bricks of different colors and shapes.
SUITABLE AS FROM 18 MONTHS +
BB Abrick 4 in 1 Box
ESSENTIAL FOR EARLY LIFE: this set containing 4 key activities for child development will allow for gentle awakening.
A COMPLETE SET: This barrel contains 1 pyramid of 6 pieces, 12 beads, 8 nesting pots, 14 bricks and 1 bear head.
THE BOX CONTAIN 41 PIECES
SUITABLE AS FROM 12 MONTHS +
The Ecoiffier Abrick Stacking Brick Half Moon Bag contains 150 colorful pieces in different shapes, perfect for endless creative constructions.
This fun toy helps teach kids colors, nesting, and building principles while boosting their creativity and imagination.
The practical bag makes clean-up easy.
SUITABLE AS FROM 18 MONTHS +
Open for a surprise! These colourful Early Learning Centre Nesting Eggs are a super fun toy with discovery in every layer.
Open up the four different-sized, colourful eggs to reveal an adorable, friendly little chick in the centre. Lay out all the egg pieces and hide the chick underneath, encouraging little ones to find the prize.
Match up the halves with the same colour and size to put the eggs together, then open each egg to reveal your new bird pal!
SUITABLE AS FROM 9 - 36 MONTHS
Find all the pieces and build your very own vehicle with the Build & Play Car from Early Learning Centre.
Press the pieces together and build your own car. Pop in the driver and lock the parts together. Watch the dog as it spins around, then simply bull back the car and watch it drive off on an amazing adventure.
This simple to build car is great for encouraging imaginative play whilst also developing fine motor skills and helping with problem solving.
SUITABLE AS FROM 18 - 36 MONTHS
Encourage children to learn about counting, matching, stacking and sorting with the Early Learning Centre Stacking Chicks.
We can open up the eggs to discover the little chicks hiding. How many eggs are there hiding in the one large egg?
Build a stacking tower as you place each chick one on top of the other.
Shall we line them up in a row from small to big? When it’s time to pack away, we can pop the chicks back inside the egg all ready for next time.
SUITABLE AS FROM 9 - 36 MONTHS
Let’s have fun learning with the Early Learning Centre Twisty Nuts and Bolts.
We can choose a nut and bolt and learn how to turn and twist them together.
Sort them out by colour or shape, matching them up and twisting them together.
How many different shapes are there? Is that a square or a cross shape? Count out the 24 nuts and bolts to practise your numbers.
These durable pieces are ideal for little hands to have fun while playing and learning new skills.
SUITABLE AS FROM 18 MONTHS +
Find all the pieces and build your very own vehicle with the Build & Play Helicopter from Early Learning Centre .
Press the pieces together and build your own helicopter.
Pop in the pilot and lock the parts together.
Let’s pretend to start up the propeller as we press the button, then simply bull back the helicopter and watch it go as we pretend it is taking off.
SUITABLE AS FROM 18 - 36 MONTHS
Click, click, pop! This adorable red Pull Along Popping Plane from Early Learning Centre is great fun for little ones to pull around the house.
Off we go! Pull along this little red plane and let’s see how far our little ones can walk.
They will love watching the colourful balls jumping around as they pull the plane along the floor.
Listen to them bounce even more when we pull the plane quicker.
SUITABLE AS FROM 18 MONTHS +
Get ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre.
What colourful shapes and structures will you create with this Chain Links toy?
Connect all the 12 chain links together to make anything you like, then take them apart to start all over again.
Count the chain links: how many are there? What colours are they?
This fun toy helps with hand to eye coordination, as well as baby’s colour recognition.
SUITABLE AS FROM 6 - 36 MONTHS
Connect and build amazing shapes with the Star Links toy from Early Learning Centre.
With colourful shapes for your toddler to slot together and explore, this set includes 12 brightly coloured star shapes.
Their chunky design and smooth, rounded bobbles means you'll love connecting them together to make exciting 3D shapes and designs.
Playing with the links will encourage little hands to reach and grasp the star links, building them up or talking them apart.
SUITABLE AS FROM 12 MONTHS +
Meet tiny friend Christopher the fox, an adorable clip-toy that you can easily take along.
The universal ring attaches to any stroller, carrycot or car seat.
Perfect to keep your baby entertained along the way. From her first day, your baby will use her little hands to grasp the toy and touch its different fabrics.
Play along by rattling the toy to stimulate your little one’s senses.
Christopher is part of Tiny Love’s black & White Magical Tales collection.
SUITABLE AS FROM BIRTH
Tiny Love Albertina The Beaver Squeaker is an adorable toy stimulates development.
Universal ring for easy attachment.
SUITABLE AS FROM BIRTH
Wooden Baby Rattle
Easy to grip for those first grabs
Ideal for soothe baby by hanging a swaddle
FSC certified beech wood, 100% from sustainably managed forests
SUITABLE AS FROM 3 MONTHS +
Lightweight and perfectly sized for little hands, these stackers are easy to grasp, stack, and sort, which promotes dexterity and fine motor skills.
Your toddler will love playing and learning with these vibrant stackers!
Creative play and problem-solving with our unique stackers- Match the colorful layers to the correct shape and stack them up to create their own unique creations
SUITABLE AS FROM 1 YEAR +
A rattle that fulfills its awakening functions:
-Hearing: thanks to the bell inside the textile ball,
-Sight: with colorful materials,
-Touch: thanks to textured surfaces.
It also helps relieve baby's teething thanks to Sophie's head made of chewable rubber.
Light and easy to grip thanks to its ergonomic handle!
SUITABLE AS FROM 3 MONTHS +
The Eco Folder Gym Mat is a large, safe, and eco-friendly mat designed for kids to play on.
Made from non-toxic materials, it provides a soft and cushioned surface to keep your little ones comfortable while they play, roll, or explore.
The foldable design makes it easy to store and move around, while the textured surface ensures they stay safe with a non-slip grip.
SIZE: 200CM X 200CM
COLOR: CREAM GRAY
POOL BALLS ARE SOLD SEPARATELY (POOLBALLS)
SUITABLE AS FROM 6 MONTHS +
A timeless classic to keep baby amused!
Has two balls that baby can spin around to watch the colours mix together and see Sophie la girafe’s head go round and round.
With a light and easy to grip handle that is ideal for tiny hands. Your baby will have great fun playing with this rattle and making the little bells jingle, and will love its soft colours and rounded shape!
SUITABLE AS FROM 3 MONTHS +
A timeless classic to keep baby amused.
Has two balls that around to watch the colours mix together and see sophie round and round.
With a light and easy to grip handle that hands.
Your baby will have great fun playing with this rattle little bells jingle, and will love its soft colours and rounded.
SUITABLE AS FROM 3 MONTHS +
A timeless classic in baby development toys!
This rattle features 2 balls to turn and watch as the colours blend and Sophie the Giraffe's head to spin.
Lightweight and easy to grab its handle specially designed for little hands, your baby will enjoy handling it and making the two little balls rattle. It's fun!
The two ends rotate, twisting in the middle.
The varied textures help to develop your baby's sense of touch.
SUITABLE AS FROM 3 MONTHS +
This laptop toy offers 55+ songs and phrases, teaching the alphabet, colors, counting, and Spanish. With a keyboard, slider, roller, mirror, and light-up 'touchpad,' it folds for easy storage. Perfect for infants and toddlers, it boosts sensory skills and fine motor development.
Suitable for: 6 months-36 months
Swipe up for learning fun with the Laugh & Learn® 2-in-1 Slide to Learn Smartphone! This interactive toy phone features Fisher-Price® characters Puppy and Sis, with buttons that activate songs, lights, and sounds to teach numbers, shapes, colors, and more. Pressing, sliding, and toggling the activities help boost fine motor skills.
Suitable for: 9 months-36 months
The Laugh & Learn® Puppy’s Activity Cube from Fisher-Price® is a hands-on toy packed with fun for your baby. As they twist and turn the blocks, they’ll discover textures, music, and lights. Pressing the buttons activates 25+ songs, sounds, and phrases that teach the alphabet, counting, colors, and shapes.
Suitable for:9 months-36 months
Toddlers can have dino-sized fun with the Fisher-Price® Poppin’ Triceratops ball popper! As they push or pull the triceratops, colorful “eggs” pop and tumble out. Press the 3 buttons to hear learning songs, sounds, and phrases that teach the alphabet, counting, colors, and shapes.
Suitable for:12 months-36 months+
The Linkimals™ 123 Activity Llama from Fisher-Price® offers fun, interactive learning for your baby. Sliding the 1-2-3 ring or spinning the rainbow wheel triggers lights, songs, and phrases that teach colors, numbers, and counting. When paired with other Linkimals™ toys, they light up, talk, and play together! (Additional Linkimals™ sold separately.
Suitable for: 9 months +
The Laugh & Learn Counting Animal Friends is the perfect first book for your little one, featuring friendly faces, lights, and sounds.
It includes a fun sing-along song about counting and animals, and its easy-carry handle makes it perfect for on-the-go.
This interactive book helps develop early literacy, introduces cause and effect, and sparks curiosity about animals and their sounds.
Suitable for: 6 months to 36 months
