The Viga Block Puzzle - Numbers & Shapes is a wooden puzzle that includes chunky blocks of numbers 0 to 9 and 10 common shapes. Under each piece is a matching picture, like 2 ducks under the number 2, or a clock under the circle shape.

It makes exploring counting, shape recognition and everyday objects while building fine motor skills, a very fun and tactile way fun and tactile way for your children. 

This cool vibes electric keyboard features 37 keys, 8 instrument sounds, 8 styles of music and 8 drum sounds. It also includes sustain and vibration key sound effects, built-in demo songs, record/stop/playback functions to create your own tunes, and tempo and volume controls.

SUITABLE AS FROM 36 MONTHS +

This colorful pull-along train features two flashing headlights and fun sounds. Kids can pound the balls down the holes with the included hammer and watch them pop out, then pull along the train to enjoy whistle and fun sounds.

SUITABLE AS FROM 0 MONTH+

This pull-along telephone features 2 modes of play: Music mode with 10 lively melodies and Learning mode, where the 0-9 telephone pad teaches number identification.

It also includes a lift-off receiver for fun phone play, amusing phrases, sound effects, flashing lights and bright eyes that look left and right as it's pulled along.

SUITABLE AS FROM 12 MONTHS+

The 3-piece animal stacker activity set features a variety of interactive elements, including a flapping butterfly, different textures, colorful pictures, a sliding window, mirror, click-clack dial wheel, spinning wheel, wavy texture and wiggly sliders.

SUITABLE AS FROM 0 MONTH+

This interactive stroller activity toy features a contrasting patterned fabric steering wheel and driving dashboard with indicator lights and gearshift, fun sound effects and cheerful melodies. It also includes a sliding reflective car, turning ignition key, spinning ball with rattle beads and movable shaped rings for engaging play. Easily attach it to a stroller or remove it for floor play.

SUITABLE AS FROM 3 MONTHS+

This interactive, bilingual learning book teaches 101 animals in two languages English and Espagnol through bright, colorful flip pages, fun sounds and melodies. It features 3 modes of play: Learning, Question and Music modes, with a convenient carry handle for take-along fun.

SUITABLE AS FROM 18 MONTHS+

This interactive stacking cup set includes 4 colorful balls and offers 4 modes of play: Puzzle, Ball Drop, Stacking Cups and Ball-base match. It also features a puzzle board with 4 bright colors that match the balls for a fun matching game.

SUITABLE AS FROM 12 MONTHS +

The Donut Stacker features 5 colourful, easy-to-grasp rings designed for little hands, encouraging babies to explore and learn through play as they discover sorting, stacking, colours and sizes. Its roly-poly base adds extra excitement with fun wibbly-wobbly movements, making playtime both fun and educational.

SUITABLE AS FROM 6 MONTHS+

This vibrantly coloured, multi-sensory ring stacker features 8 unique rings with different visual and tactile designs, including a semi-transparent ring with rattle beads. Babies can grasp, shake, sort and stack the rings while learning about colours and sizes, with a roly-poly base for wibbly-wobbly fun.

SUITABLE AS FROM 6 MONTHS+

This bumper car features a 2.4GHz remote control for fast, smooth racing fun, with forward and backward drive, 360° spin and high and low speed options. Press the driver in the seat to activate playful sounds, melody and a flashing light, or use the horn button on the remote control for fun honking sounds. Includes 1 bumper car and 1 controller.

SUITABLE AS FROM 24 MONTHS+

The interactive talking book features 3 turning pages and 5 learning activities, including Letters, Numbers, Shapes, Times identification, Object / Word recognition, Fun sounds and Music, Quiz game and Memory match game. It includes colorful graphics, 26 sound effects, fun melodies, 4 instrument sounds and a fold close book design.

SUITABLE AS FROM 24 MONTHS+

Caesar the Lion is an interactive talking book featuring 11 colourful pages and four learning activities covering letters, shapes, objects and word recognition. With 26 sound effects, fun melodies and a flashing-light quiz mode, it makes learning fun and engaging.

SUITABLE AS FROM 12 MONTHS+

The Junior Smart Learning Pad offers fun, interactive early learning activities with 14 touch buttons to explore letters, numbers, shapes, weather, time, maths, music and more. Its LED screen and little-finger-friendly touch pad provide hours of educational fun.

SUITABLE AS FROM 12 MONTHS+

Designed for children aged 18 months+, Magicube magnetic cubes connect on every side for easy, frustration-free building. Kids can create animals, and colorful imaginative designs while developing fine motor skills, creativity, and early STEM understanding. A fun, engaging first construction set for young learners.

The Winfun Animal Sounds Train is a free-wheeling pull-along toy featuring flashing lights, cheerful melodies and playful animal sounds. Its interactive buttons introduce little ones to numbers 1–4 while encouraging developmental play and keeping them entertained as they roll along.

SUITABLE AS FROM 6 MONTHS+

Ignite your child’s creativity with the Jungle Band Keyboard!

Featuring a light-touch 8-key design, 5 instruments, 4 animal sounds, demo songs, flashing lights, and a record-and-playback function, it makes learning music fun and engaging while developing fine motor skills and creativity.

Perfect for little musicians on a wild jungle adventure!

SUITABLE AS FROM 24MONTHS + 

The Wheel N Sounds Driver features a soft fabric steering wheel perfect for little hands, which can be attached to strollers or used during tummy time and floor play. Its colourful dashboard includes light-up buttons, car sounds, cheerful melodies, a baby-safe mirror and a bead roller to stimulate the senses and develop fine motor skills, making it fun both at home and on the go!

SUITABLE FOR 3 MONTHS +

This adorable Light-Up Musical Caterpillar features a friendly face, different textures, sliding rings and colourful beads for sensory exploration. With two play modes, melodies and musical notes, little ones can enjoy making music using the multicoloured light-up keys.

SUITABLE FOR 3 MONTHS +

The Light Up Talking Phone is a brightly coloured pretend phone that encourages imaginative play and communication skills. Featuring light up buttons and fun sounds, its easy-to-hold design helps develop vision, coordination and early learning through playful imitation.

SUITABLE AS FROM 12 MONTHS +

The Animal Sounds Bus introduces numbers 1–8 and encourages basic maths skills through 8 animal sounds, cheerful melodies and fun bus sound effects. Lights and music help babies explore cause and effect and develop logical thinking, while rolling the bus and using its built-in handle encourage balance and coordination. Pressing buttons strengthens fine motor skills, while the lights, music and bright colours support sensory development.

SUITABLE AS FROM 6 MONTHS +

This 20-piece set is designed to support your baby’s development through every stage.

It encourages sensory exploration and helps build fine and gross motor skills, eventually becoming a fun learning tool for stacking, sorting, and object recognition.

The set includes 8 textured balls, 8 numbered soft blocks, and 4 squeezable animal toys.

SUITABLE AS FROM BIRTH

This colorful, magical toy castle is more than meets the eye, each tower fits a matching shape, encouraging your little one to explore, solve, and play.

As they match shapes and unlock surprises, they’ll build essential skills like shape recognition, hand-eye coordination, and problem-solving.

It’s not just a toy, it’s a magical adventure in learning!

SUITABLE FOR 12M+

Babies will love imitating parents with their 1st pretend play key set! Baby safe and baby approved, this realistic key set features a variety of BPA free materials, ideal for promoting gross & early fine motor development.

Press the buttons to activate lights and real car sounds!

SUITABLE AS FROM 3 MONTHS +

The Ecoiffier Abrick Stacking Brick Half Moon Bag contains 150 colorful pieces in different shapes, perfect for endless creative constructions.

This fun toy helps teach kids colors, nesting, and building principles while boosting their creativity and imagination.

The practical bag makes clean-up easy.

SUITABLE AS FROM 18 MONTHS +

Open for a surprise! These colourful Early Learning Centre Nesting Eggs are a super fun toy with discovery in every layer.

Open up the four different-sized, colourful eggs to reveal an adorable, friendly little chick in the centre. Lay out all the egg pieces and hide the chick underneath, encouraging little ones to find the prize.

Match up the halves with the same colour and size to put the eggs together, then open each egg to reveal your new bird pal!

SUITABLE AS FROM 9 - 36 MONTHS 

Find all the pieces and build your very own vehicle with the Build & Play Car from Early Learning Centre.

Press the pieces together and build your own car. Pop in the driver and lock the parts together. Watch the dog as it spins around, then simply bull back the car and watch it drive off on an amazing adventure.

This simple to build car is great for encouraging imaginative play whilst also developing fine motor skills and helping with problem solving.

SUITABLE AS FROM 18 - 36 MONTHS

Encourage children to learn about counting, matching, stacking and sorting with the Early Learning Centre Stacking Chicks.

We can open up the eggs to discover the little chicks hiding. How many eggs are there hiding in the one large egg?

Build a stacking tower as you place each chick one on top of the other.

Shall we line them up in a row from small to big? When it’s time to pack away, we can pop the chicks back inside the egg all ready for next time.

SUITABLE AS FROM 9 - 36 MONTHS

Let’s have fun learning with the Early Learning Centre Twisty Nuts and Bolts.

We can choose a nut and bolt and learn how to turn and twist them together.

Sort them out by colour or shape, matching them up and twisting them together.

How many different shapes are there? Is that a square or a cross shape? Count out the 24 nuts and bolts to practise your numbers.

These durable pieces are ideal for little hands to have fun while playing and learning new skills.

SUITABLE AS FROM 18 MONTHS +

Find all the pieces and build your very own vehicle with the Build & Play Helicopter from Early Learning Centre .

Press the pieces together and build your own helicopter.

Pop in the pilot and lock the parts together.

Let’s pretend to start up the propeller as we press the button, then simply bull back the helicopter and watch it go as we pretend it is taking off. 

SUITABLE AS FROM 18 - 36 MONTHS

Click, click, pop! This adorable red Pull Along Popping Plane from Early Learning Centre is great fun for little ones to pull around the house.

Off we go! Pull along this little red plane and let’s see how far our little ones can walk.

They will love watching the colourful balls jumping around as they pull the plane along the floor.

Listen to them bounce even more when we pull the plane quicker.

SUITABLE AS FROM 18 MONTHS +

Get ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre.

What colourful shapes and structures will you create with this Chain Links toy?

Connect all the 12 chain links together to make anything you like, then take them apart to start all over again.

Count the chain links: how many are there? What colours are they?

This fun toy helps with hand to eye coordination, as well as baby’s colour recognition.

SUITABLE AS FROM 6 - 36 MONTHS

Connect and build amazing shapes with the Star Links toy from Early Learning Centre.

With colourful shapes for your toddler to slot together and explore, this set includes 12 brightly coloured star shapes.

Their chunky design and smooth, rounded bobbles means you'll love connecting them together to make exciting 3D shapes and designs.

Playing with the links will encourage little hands to reach and grasp the star links, building them up or talking them apart.

SUITABLE AS FROM 12 MONTHS +

Wooden Baby Rattle

Easy to grip for those first grabs

Ideal for soothe baby by hanging a swaddle

FSC certified beech wood, 100% from sustainably managed forests

SUITABLE AS FROM 3 MONTHS +

Introduce your toddler to a world of creative play and problem-solving with the Infantino Rocket Stacker.

With the Rocket Stacker, your child can match each colourful layer to the correct shape and stack them up to create a cool rocket.

Lightweight and perfectly sized for little hands, these stackers are easy to grasp, stack, and sort, which promotes dexterity and fine motor skills. 

Suitable as from 1 year +

A timeless classic to keep baby amused!

Has two balls that baby can spin around to watch the colours mix together and see Sophie la girafe’s head go round and round.

With a light and easy to grip handle that is ideal for tiny hands. Your baby will have great fun playing with this rattle and making the little bells jingle, and will love its soft colours and rounded shape!

SUITABLE AS FROM 3 MONTHS +

A timeless classic to keep baby amused.

Has two balls that around to watch the colours mix together and see sophie round and round.

With a light and easy to grip handle that hands.

Your baby will have great fun playing with this rattle little bells jingle, and will love its soft colours and rounded.

SUITABLE AS FROM 3 MONTHS +

A timeless classic in baby development toys!

This rattle features 2 balls to turn and watch as the colours blend and Sophie the Giraffe's head to spin.

Lightweight and easy to grab its handle specially designed for little hands, your baby will enjoy handling it and making the two little balls rattle. It's fun!

The two ends rotate, twisting in the middle.

The varied textures help to develop your baby's sense of touch.

SUITABLE AS FROM 3 MONTHS +

Swipe up for learning fun with the Laugh & Learn® 2-in-1 Slide to Learn Smartphone! This interactive toy phone features Fisher-Price® characters Puppy and Sis, with buttons that activate songs, lights, and sounds to teach numbers, shapes, colors, and more. Pressing, sliding, and toggling the activities help boost fine motor skills.

Suitable for: 9 months-36 months

The Linkimals™ 123 Activity Llama from Fisher-Price® offers fun, interactive learning for your baby. Sliding the 1-2-3 ring or spinning the rainbow wheel triggers lights, songs, and phrases that teach colors, numbers, and counting. When paired with other Linkimals™ toys, they light up, talk, and play together! (Additional Linkimals™ sold separately.

Suitable for: 9 months +

The Laugh & Learn Counting Animal Friends is the perfect first book for your little one, featuring friendly faces, lights, and sounds.

It includes a fun sing-along song about counting and animals, and its easy-carry handle makes it perfect for on-the-go.

This interactive book helps develop early literacy, introduces cause and effect, and sparks curiosity about animals and their sounds.

Suitable for: 6 months to 36 months

This cute, smiling hippo-shaped sorter comes with four colorful shapes for sorting.

Baby can place the shapes into the hippo and press down.

Watch as the hippo spins them around and shoots them out!

It's a fun way to engage your little one in shape recognition and play.

Suitable for: 12 months +

This delightful pull-along toy is perfect for children.

With its extended handle, it encourages walking and helps develop motor skills.

The toy features a moving head, rotatable tail, and realistic walking action, adding excitement and interactivity to playtime.

Made from high-quality materials, it's durable, safe, and built for hours of fun.

Suitable for:18 months +

The Funskool Giggles Jumpin Melody Keyboard is designed for kids, featuring 6 multi-colored keys.

Colorful balls pop along a semi-circle track, adding excitement to playtime.

With four modes—Animal, Colours, Music, and Free Play—it offers a fun and educational experience for toddlers.

Suitable for:12 months +

Activity Ball, a push and pull toys help toddlers develop movement skills while encouraging curiosity and discovery.

As children grasp and move the toys, they improve hand-eye coordination and physical development.

These toys also support social skills by fostering interactive play.

Suitable for: 18 months +

The Activity Ball is a colorful crawling toy designed for babies.

This learning toy helps infants and preschoolers develop motor skills through fun, interactive play.

Suitable for: 18 months +

The 3-in-1 Pull Along Musical Snail is a preschool toy for infants. It features: a xylophone, drum, and walking pull-along function for interactive musical fun.

Suitable for: 18 months +

The Infantino Activity Triangle is a colorful learning toy.

With five sides and ten activities—including rattling beads, spinning knobs, and a twisting mirror—it helps develop hand-eye coordination and engages your baby's senses.

Suitable for: 6 months+

The sound instruments promote musicality and a sense of rhythm in a playful way.

Playing the colorful wooden instruments trains hand-eye coordination and colour recognition.

The musical toy promotes the grasping ability and supports the development of fine motor skills.

SUITABLE AS FROM 1 YEAR +

Moving the wooden elements promotes the ability to grasp and supports the development of fine motor skills.

Playing with the bead maze trains hand-eye coordination and encourages logical thinking in a playful way.

Sorting the colourful wooden beads with adorable animal motifs trains colour recognition.

SUITABLE AS FROM 1 YEAR +