Let your little one rock out with the Winfun Baby Maestro Touch Guitar!

This baby-friendly guitar features soft-touch buttons, flashing lights, and 3 play modes: Free Play, Animal Sounds, and Jam Melodies.

Kids can strum to play tunes, press animal keys for fun sounds, and use the whammy bar for cool effects.

It’s a fun, interactive way to spark creativity and develop sensory and motor skills!

SUITABLE AS FROM 12MONTHS +

The Pull-Along Talking Plane makes learning fun with interactive music and sound effects!

It features shape sorter play with four shapes - triangle, heart, circle, and square - and teaches letters, numbers, shapes, and fun phrases.

Pull it along to see the eyes and propeller move, hear melodies, and enjoy flashing lights for endless playful learning

SUITABLE AS FROM 12 MONTHS +

This Lights' N Sounds mic features animal sounds, fun rhythms, and colorful flashing lights to engage your child’s senses.

Turn the rings to explore 25 different sound combinations, and press the mic key to amplify your little one’s voice.

With exciting crowd cheers and applause effects, it promotes confidence, creativity, early speech development, builds self-expression, and supports motor skill growth, all in a friendly, child-safe design.

SUITABLE AS FROM 12MONTHS + 

This interactive Sort' N Learn Activity House features 6 colorful sorter blocks and two engaging play modes - Fun Sounds and Play Along Tunes. 

Designed for little hands, it includes an easy-grasp key to lock and unlock the door, along with a click-clack clock, fun roller, open-shut windows, and a garage door for hands-on exploration.

Light-up buttons with music and flashing lights add excitement, while the retractable handle makes it perfect for carry-along fun.

SUITABLE AS FROM 12 MONTHS + 

This 20-piece set is designed to support your baby’s development through every stage.

It encourages sensory exploration and helps build fine and gross motor skills, eventually becoming a fun learning tool for stacking, sorting, and object recognition.

The set includes 8 textured balls, 8 numbered soft blocks, and 4 squeezable animal toys.

SUITABLE AS FROM BIRTH

This colorful, magical toy castle is more than meets the eye, each tower fits a matching shape, encouraging your little one to explore, solve, and play.

As they match shapes and unlock surprises, they’ll build essential skills like shape recognition, hand-eye coordination, and problem-solving.

It’s not just a toy, it’s a magical adventure in learning!

SUITABLE FOR 12M+

Connect and build amazing shapes with the Star Links toy from Early Learning Centre.

With colourful shapes for your toddler to slot together and explore, this set includes 12 brightly coloured star shapes.

Their chunky design and smooth, rounded bobbles means you'll love connecting them together to make exciting 3D shapes and designs.

Playing with the links will encourage little hands to reach and grasp the star links, building them up or talking them apart.

SUITABLE AS FROM 12 MONTHS +

The perfect first puppy for little walkers, Lil’ Snoopy wiggles his ears and shakes his tail as you pull him along.

No batteries required! This interactive toy helps develop motor skills and sparks imaginative play.

It’s a fun way to prepare for the day your child might ask for a real puppy.

Suitable for: 12 months +

This cute, smiling hippo-shaped sorter comes with four colorful shapes for sorting.

Baby can place the shapes into the hippo and press down.

Watch as the hippo spins them around and shoots them out!

It's a fun way to engage your little one in shape recognition and play.

Suitable for: 12 months +

The sound instruments promote musicality and a sense of rhythm in a playful way.

Playing the colorful wooden instruments trains hand-eye coordination and colour recognition.

The musical toy promotes the grasping ability and supports the development of fine motor skills.

SUITABLE AS FROM 1 YEAR +

Moving the wooden elements promotes the ability to grasp and supports the development of fine motor skills.

Playing with the bead maze trains hand-eye coordination and encourages logical thinking in a playful way.

Sorting the colourful wooden beads with adorable animal motifs trains colour recognition.

SUITABLE AS FROM 1 YEAR +

The inseparable companion of baby for magical cuddling moments.

Soft colors and fabric to comfort baby, a velvet side and a jersey side vary the sensations of touch.

Lightweight and easy to grasp with the giraffe head and 5 knots on the ends.

Practical, it is provided with a fastener pacifier and a storage pocket for maximum hygiene.

SUITABLE AS FROM BIRTH

These 9 squeezable sensory toys are a colorful and fun addition to playtime, bath time and even quiet time! This set includes 3 numbered blocks, 3 sensory balls and 3 animals pals. This set of baby basics has lots of open play and imagination potential. 

Features: 

9 colorful sensory toys

3 numbered blocks, 3 sensory balls and 3 animals pals

Ideal for playtime, bath time and even quiet time

Age: 0+ months

The Hippo-Poppin Piano Pal by B Kids offers lots of fun with colorful balls that pop through the hippo’s mouth and magical piano keys that light up and play music.

Features:

- The piano mode features 3 magical keys that light up and play piano sounds only 

- Popping ball mode plays music as well as features balls that pop out from the hippo’s mouth as it randomly opens and closes

- Balls are dropped through the opening on top for popping out of the hippo’s mouth

As from 12+ months

Let your child unleash his or her creativity with these soft play and building blocks. Let the little one build a tower, castle, a house, or whatever your child would like. The set contains several different shapes, so your child can be creative learn about different shapes and colors at the same time. The building blocks are made of a material like our foam play mats, which makes them super soft.

-Age:0+month

-Contains: 75 pcs and a practical bag

Make stacking fun and easy for the tiny hands to grip. Your little ones can have hands on fun learning with these eight colourful cubes. they can see the different size and stack one on top of each other or nest them inside each other, learning all about the shapes and different sizes in a playful way.

-8 colorful cubes.

-Age: 12 month+

This infants' move & soothe chime pal from Infantino is sure to become a go-to favorite.

Designed in the shape of a playful butterfly, this toy is made with fleece and woven fabric to help stimulate the senses.

A textured ring soothes sensitive gums during teething, and a hook-and-loop strap makes it easy to attach to car seats and strollers.

SUITABLE AS FROM BIRTH

Wee wild ones will love these squeezable, stackable, & (super!) soft building blocks.

These easy-to-grip, must-explore, multi-textured, sensory-packed building blocks offer endless engagement from playtime to snack time.

Your baby will love stacking these colorful blocks on top of one another, while engaging in fine and gross motor skills.

They’re also great for learning colors and counting.

Use the convenient storage bag during cleanup time or on the go play

SUITABLE AS FROM BIRTH

This snuggly teether toy features unique textures and crinkle sounds baby will love exploring. Babies are drawn to the bold colors, playful prints and soft fabrics. Features three BPA-teethers textured teethers for nibbling.

SUITABLE AS FROM BRITH

Non-toxic and safe.

BPA freeMulti textured surfaces.

Teether toy and multi developmental tool.

Light and easy to grasp for baby's tiny hands.

Bright primary colours.

Suitable for 0 month +

The snuggly soft little crocodile is ideally shaped for little hands to grasp, to hold, and to play.

Its bead filling is a wonderful stimulation for the little ones' tiny fingers!

As from birth

FEATURES:

Designed with spinning beads

Sliding rings

Peek & see mirror

Designed for creative play and ideal for older infants

Perfectly sized for little hands to hold

As from 0 months+