Let your little one rock out with the Winfun Baby Maestro Touch Guitar!

This baby-friendly guitar features soft-touch buttons, flashing lights, and 3 play modes: Free Play, Animal Sounds, and Jam Melodies.

Kids can strum to play tunes, press animal keys for fun sounds, and use the whammy bar for cool effects.

It’s a fun, interactive way to spark creativity and develop sensory and motor skills!

SUITABLE AS FROM 12MONTHS +

Ignite your child’s creativity with the Jungle Band Keyboard!

Featuring a light-touch 8-key design, 5 instruments, 4 animal sounds, demo songs, flashing lights, and a record-and-playback function, it makes learning music fun and engaging while developing fine motor skills and creativity.

Perfect for little musicians on a wild jungle adventure!

SUITABLE AS FROM 24MONTHS + 

The Pull-Along Talking Plane makes learning fun with interactive music and sound effects!

It features shape sorter play with four shapes - triangle, heart, circle, and square - and teaches letters, numbers, shapes, and fun phrases.

Pull it along to see the eyes and propeller move, hear melodies, and enjoy flashing lights for endless playful learning

SUITABLE AS FROM 12 MONTHS +

Keep your little one happily entertained with the Animal Friends Soft Crib Piano

Just a kick or press on the 5 colorful keys sparks music, playful animal sounds, and flashing lights.

With 3 fun modes: musical notes, play-along tunes, and jam melodies, your baby can explore sound and movement.

Easily attaches to the crib and transforms for tummy-time or sit-up play, making learning through music fun while supporting emotional, sensory, and curiosity development.

SUITABLE AS FROM BIRTH

The safari soft padded, comfy mat is perfect for playtime or tummy time. Bright engaging toys encourage batting, grasping, kicking and reaching. Toys include fun-to-grab clacker rings, crinkle fabrics and a rattle. This clever gym folds up when playtime is over.

3 fun swinging toys:

·        Click-clack monkey is fun to grab and shake

·        Crinkle sounds giraffe is fun to squeeze

·        Rattling lion encourages auditory discovery

Suitable 0m+

This adorable light-up musical caterpillar toy will become your baby's all-time play partner.

It exhibits vibrant elements with a friendly face and is well-equipped with developmental features such as different textures, sliding rings and colourful beads.

It has a light-up system and two modes, melodies and musical notes, which your little one can easily play through the multicolour keys.

This interactive battery-powered toy is a thoughtful purchase.

SUITABLE FOR 3 MONTHS +

This Lights' N Sounds mic features animal sounds, fun rhythms, and colorful flashing lights to engage your child’s senses.

Turn the rings to explore 25 different sound combinations, and press the mic key to amplify your little one’s voice.

With exciting crowd cheers and applause effects, it promotes confidence, creativity, early speech development, builds self-expression, and supports motor skill growth, all in a friendly, child-safe design.

SUITABLE AS FROM 12MONTHS + 

This interactive Sort' N Learn Activity House features 6 colorful sorter blocks and two engaging play modes - Fun Sounds and Play Along Tunes. 

Designed for little hands, it includes an easy-grasp key to lock and unlock the door, along with a click-clack clock, fun roller, open-shut windows, and a garage door for hands-on exploration.

Light-up buttons with music and flashing lights add excitement, while the retractable handle makes it perfect for carry-along fun.

SUITABLE AS FROM 12 MONTHS + 

This 20-piece set is designed to support your baby’s development through every stage.

It encourages sensory exploration and helps build fine and gross motor skills, eventually becoming a fun learning tool for stacking, sorting, and object recognition.

The set includes 8 textured balls, 8 numbered soft blocks, and 4 squeezable animal toys.

SUITABLE AS FROM BIRTH

A sea-themed play gym that grows with your baby, encouraging developmental skills through engaging toys and a soft, spacious mat.

3 Ways to Play: Lay & Play, Tummy Time, and Sit & Play to support each stage of development.

SUITABLE AS FROM BIRTH

This colorful, magical toy castle is more than meets the eye, each tower fits a matching shape, encouraging your little one to explore, solve, and play.

As they match shapes and unlock surprises, they’ll build essential skills like shape recognition, hand-eye coordination, and problem-solving.

It’s not just a toy, it’s a magical adventure in learning!

SUITABLE FOR 12M+

Fun is in full bloom with this spinning activity flower! Stay-put base easily attaches to most flat surfaces.

Perfect for your little busy bee!

SUITABLE AS FROM 3 MONTHS +

Six floating pals move when baby pats this colorful mat.

Perfect for tummy time and high chair play! Just fill with water and let the fun begin.

Characters float and move as baby bats and presses the mat.

SUITABLE AS FROM 3 MONTHS +

Six floating pals move when baby pats this colorful mat.

Perfect for tummy time and high chair play! Just fill with water and let the fun begin. Characters float and move as baby bats and presses the mat.

SUITABLE AS FROM 3 MONTHS +

Connect and build amazing shapes with the Star Links toy from Early Learning Centre.

With colourful shapes for your toddler to slot together and explore, this set includes 12 brightly coloured star shapes.

Their chunky design and smooth, rounded bobbles means you'll love connecting them together to make exciting 3D shapes and designs.

Playing with the links will encourage little hands to reach and grasp the star links, building them up or talking them apart.

SUITABLE AS FROM 12 MONTHS +

Meet tiny friend Christopher the fox, an adorable clip-toy that you can easily take along.

The universal ring attaches to any stroller, carrycot or car seat.

Perfect to keep your baby entertained along the way. From her first day, your baby will use her little hands to grasp the toy and touch its different fabrics.

Play along by rattling the toy to stimulate your little one’s senses.

Christopher is part of Tiny Love’s black & White Magical Tales collection. 

SUITABLE AS FROM BIRTH

Tiny Love Albertina The Beaver Squeaker is an adorable toy stimulates development.

Universal ring for easy attachment.

SUITABLE AS FROM BIRTH

Wooden Baby Rattle

Easy to grip for those first grabs

Ideal for soothe baby by hanging a swaddle

FSC certified beech wood, 100% from sustainably managed forests

SUITABLE AS FROM 3 MONTHS +

A rattle that fulfills its awakening functions:

-Hearing: thanks to the bell inside the textile ball,

-Sight: with colorful materials,

-Touch: thanks to textured surfaces.

It also helps relieve baby's teething thanks to Sophie's head made of chewable rubber.

Light and easy to grip thanks to its ergonomic handle!

SUITABLE AS FROM 3 MONTHS +

A timeless classic to keep baby amused!

Has two balls that baby can spin around to watch the colours mix together and see Sophie la girafe’s head go round and round.

With a light and easy to grip handle that is ideal for tiny hands. Your baby will have great fun playing with this rattle and making the little bells jingle, and will love its soft colours and rounded shape!

SUITABLE AS FROM 3 MONTHS +

A timeless classic to keep baby amused.

Has two balls that around to watch the colours mix together and see sophie round and round.

With a light and easy to grip handle that hands.

Your baby will have great fun playing with this rattle little bells jingle, and will love its soft colours and rounded.

SUITABLE AS FROM 3 MONTHS +

A timeless classic in baby development toys!

This rattle features 2 balls to turn and watch as the colours blend and Sophie the Giraffe's head to spin.

Lightweight and easy to grab its handle specially designed for little hands, your baby will enjoy handling it and making the two little balls rattle. It's fun!

The two ends rotate, twisting in the middle.

The varied textures help to develop your baby's sense of touch.

SUITABLE AS FROM 3 MONTHS +

The perfect first puppy for little walkers, Lil’ Snoopy wiggles his ears and shakes his tail as you pull him along.

No batteries required! This interactive toy helps develop motor skills and sparks imaginative play.

It’s a fun way to prepare for the day your child might ask for a real puppy.

Suitable for: 12 months +

This cute, smiling hippo-shaped sorter comes with four colorful shapes for sorting.

Baby can place the shapes into the hippo and press down.

Watch as the hippo spins them around and shoots them out!

It's a fun way to engage your little one in shape recognition and play.

Suitable for: 12 months +

The sound instruments promote musicality and a sense of rhythm in a playful way.

Playing the colorful wooden instruments trains hand-eye coordination and colour recognition.

The musical toy promotes the grasping ability and supports the development of fine motor skills.

SUITABLE AS FROM 1 YEAR +

Moving the wooden elements promotes the ability to grasp and supports the development of fine motor skills.

Playing with the bead maze trains hand-eye coordination and encourages logical thinking in a playful way.

Sorting the colourful wooden beads with adorable animal motifs trains colour recognition.

SUITABLE AS FROM 1 YEAR +

With its bright colors and rounded shapes, it is a hit with babies!

Two balls to spin to see the colors mix and Sophie's head spin.

Bells to tinkle.

Easy to grip and handle with its handle adapted to small hands.

SUITABLE AS FROM 3 MONTHS +

The inseparable companion of baby for magical cuddling moments.

Soft colors and fabric to comfort baby, a velvet side and a jersey side vary the sensations of touch.

Lightweight and easy to grasp with the giraffe head and 5 knots on the ends.

Practical, it is provided with a fastener pacifier and a storage pocket for maximum hygiene.

SUITABLE AS FROM BIRTH

Sophie la girafe is baby's essential companion! It awakens all his senses and tenderly watches over his days and nights. Made of 100% natural rubber and food contact paint, it is safe to chew.

Its dark and contrasting spots attract baby's eyes and baby's eyes and stimulate his vision.

Its soft texture, with many parts to chew (ears, horns, paws) is ideal for to relieve the gums of baby.

SUITABLE AS FROM BIRTH

The Giant Sensory Discovery Mat offers a large play space for curious minds and little hands.

From pretend feeding the monkey to exploring textured shapes, crinkle sounds, colorful ribbons, and a giant selfie mirror your baby will be captivated by engaging interactive sensory activities.

This mat is easy to move from room to room in your home and the foldable design makes it easy to take on-the-go.

SUITABLE AS FROM BIRTH

Entertain little ones at home or on the go with this huggable, tuggable musical bug!

Easy to hang from car seats or strollers. Just pull on his rings to stretch out this friendly rainbow caterpillar to his full length.

Then, listen to his sweet lullaby as he slowly climbs up again. Includes clacker rings for pulling and playing as well as a peek-a-boo mirror.

SUITABLE AS FROM BIRTH

Calling all babies! Here is a fun phone to flip over.

Includes fun sounds, greetings and phrases.

Encourages bi-lingual learning with 3 English and Spanish phrases.

Fun peek-a-boo mirror and 3 more phone sound effects captures interest and creates additional engagement.

SUITABLE AS FROM 3 MONTHS +

These 9 squeezable sensory toys are a colorful and fun addition to playtime, bath time and even quiet time! This set includes 3 numbered blocks, 3 sensory balls and 3 animals pals. This set of baby basics has lots of open play and imagination potential. 

Features: 

9 colorful sensory toys

3 numbered blocks, 3 sensory balls and 3 animals pals

Ideal for playtime, bath time and even quiet time

Age: 0+ months

The Activity Triangle & Shape Sorter by Infantino offers all-around fun activities for your baby to explore.

Five sides of play allow your baby to engage in sorting four textured shapes, pulling and pushing on textured bendy ropes, and sliding or spinning textured shapes up and down maze-like tracks.

Two swirly bars with sensory engaging sliding rings keep busy little hands entertained.

Colorful textured bendy ropes flex so your baby can push the four shapes.

SUITABLE AS FROM 3 MONTHS +

The Hippo-Poppin Piano Pal by B Kids offers lots of fun with colorful balls that pop through the hippo’s mouth and magical piano keys that light up and play music.

Features:

- The piano mode features 3 magical keys that light up and play piano sounds only 

- Popping ball mode plays music as well as features balls that pop out from the hippo’s mouth as it randomly opens and closes

- Balls are dropped through the opening on top for popping out of the hippo’s mouth

As from 12+ months

Let your child unleash his or her creativity with these soft play and building blocks. Let the little one build a tower, castle, a house, or whatever your child would like. The set contains several different shapes, so your child can be creative learn about different shapes and colors at the same time. The building blocks are made of a material like our foam play mats, which makes them super soft.

-Age:0+month

-Contains: 75 pcs and a practical bag

-Anti-Bacterial Puzzle Mat that contains anti-microbial Ag+ formula with Silver Ion that eliminates 99.99% germs

-Safe, fun and educational puzzle mat

-The interlocking puzzles allow your child to create 3D puzzles to boost their creativity and learn about shapes and figures.

-Perfect for keeping your child engaged for hours

-Crafted from premium EVA foam

-Guaranteed safe and 100% non-toxic

-Unisex, suitable for children 12m+

-Grey colour that represents neutrality and balance

Fun for Toddlers and Children - Our ball pit balls 100 pack is made with your children in mind; the play balls for bit pits are made with non-PVC plastic and is phthalate, BPA and lead free and are great playpen balls for babies

-Age: 12month+

2 in 1 pull along caterpal.

you can use it both as a pull along and stacking toy.

Encourage walking, stacking and linking.

content: caterpal consist of 3 individual units.

Suitable for 12 month+

Make stacking fun and easy for the tiny hands to grip. Your little ones can have hands on fun learning with these eight colourful cubes. they can see the different size and stack one on top of each other or nest them inside each other, learning all about the shapes and different sizes in a playful way.

-8 colorful cubes.

-Age: 12 month+

This infants' move & soothe chime pal from Infantino is sure to become a go-to favorite.

Designed in the shape of a playful butterfly, this toy is made with fleece and woven fabric to help stimulate the senses.

A textured ring soothes sensitive gums during teething, and a hook-and-loop strap makes it easy to attach to car seats and strollers.

SUITABLE AS FROM BIRTH

This compact sensory engaging cube helps curious little hands and minds discover a variety of developmental activities.

Colorful fiddle flags, crinkle sounds, and interesting textures awaken baby's senses.

A giant selfie mirror introduces self awareness and tucks away neatly.

Lift the lid for an endless game of peek & seek with a sweet surprise.

Perfectly sized for little hands to hold and easy to link for on-the-go play adventures.

SUITABLE AS FROM 3 MONTHS +

3 ways to play: This piano grows with your baby and offers 3 great play modes including learn to kick, tummy-time, and sit and play

Designed with baby in mind: 35 Sensory stimulating sounds including animal sounds to engage and entertain your baby's auditory senses

Pairs well with: easily attaches to cribs and can also be used with any Infantino tummy-time mat during tummy-time mode

Easy to clean: supportive, machine washable bolster for tummy time

SUITABLE AS FROM BIRTH

Wee wild ones will love these squeezable, stackable, & (super!) soft building blocks.

These easy-to-grip, must-explore, multi-textured, sensory-packed building blocks offer endless engagement from playtime to snack time.

Your baby will love stacking these colorful blocks on top of one another, while engaging in fine and gross motor skills.

They’re also great for learning colors and counting.

Use the convenient storage bag during cleanup time or on the go play

SUITABLE AS FROM BIRTH

This snuggly teether toy features unique textures and crinkle sounds baby will love exploring. Babies are drawn to the bold colors, playful prints and soft fabrics. Features three BPA-teethers textured teethers for nibbling.

SUITABLE AS FROM BRITH

Non-toxic and safe.

BPA freeMulti textured surfaces.

Teether toy and multi developmental tool.

Light and easy to grasp for baby's tiny hands.

Bright primary colours.

Suitable for 0 month +

The snuggly soft little crocodile is ideally shaped for little hands to grasp, to hold, and to play.

Its bead filling is a wonderful stimulation for the little ones' tiny fingers!

As from birth

FEATURES:

Designed with spinning beads

Sliding rings

Peek & see mirror

Designed for creative play and ideal for older infants

Perfectly sized for little hands to hold

As from 0 months+

Wooden Baby Rattle

Easy to grip for those first grabs

Ideal for soothe baby by hanging a swaddle

FSC certified beech wood, 100% from sustainably managed forests

SUITABLE AS FROM 3 MONTHS +