This sweet storybook is perfect for little ones who aren't quite ready for board books. 

Each soft page introduces early counting concepts with cute baby animals. 

Crinkle sounds and peek-a-boo flaps encourage sensory discovery and exploration. 

Attaches easily to car seats, strollers and diaper bags.

SUITABLE AS FROM BIRTH

INFANTINO Fish & Link Activity Set is an excellent bath toy for children who are one year and above. All you need to do is put the sea creatures in the water, when your child in bathing he/she will catch those creatures with the fishing pole given. This will keep the kids busy and happy throughout the bath.

AGE:12 MONTHS +

Little ones can shoot sea creatures into this whale-themed net attached to the bathtub wall. you can also convert the net so your child can scoop the creatures out of the water mix and match the tops and bottoms of the balls to create new ocean pals. Open the ocean pals to help drain them, keeping your toys fresh and clean.

AGE:12 MONTHS +

Pour and play for lots of bathtime fun with the Early Learning centre Funny Faces Bath Beakers.

One by one, shout out the different colours of each beaker and use them to scoop up lots of water.

Tip them up and watch the water pour away or watch it trickle out from the sprinkle holes.

Line the beakers up in a row and point to the tallest.

You can even stack the beakers inside one another and try to work out the correct order.

SUITABLE AS FROM 12 - 36 MONTHS

Children will love playing with the colourful and interactive Early Learning Centre Highchair Activity toy.

Bendy Bird is an exciting animal that sits on baby’s highchair to keep them entertained before, during and after meals.

Babies and toddlers can have fun exploring the different textures and bright colours on this interactive toy.

They can feel the soft ribbons, spin the wings, click the tail, squeak the beak, chew on the teether or rattle the beads.

SUITABLE AS FROM 6 - 18 MONTHS

Connect and build amazing shapes with the Star Links toy from Early Learning Centre.

With colourful shapes for your toddler to slot together and explore, this set includes 12 brightly coloured star shapes.

Their chunky design and smooth, rounded bobbles means you'll love connecting them together to make exciting 3D shapes and designs.

Playing with the links will encourage little hands to reach and grasp the star links, building them up or talking them apart.

SUITABLE AS FROM 12 MONTHS +

Get ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre.

What colourful shapes and structures will you create with this Chain Links toy?

Connect all the 12 chain links together to make anything you like, then take them apart to start all over again.

Count the chain links: how many are there? What colours are they?

This fun toy helps with hand to eye coordination, as well as baby’s colour recognition.

SUITABLE AS FROM 6 - 36 MONTHS

Click, click, pop! This adorable red Pull Along Popping Plane from Early Learning Centre is great fun for little ones to pull around the house.

Off we go! Pull along this little red plane and let’s see how far our little ones can walk.

They will love watching the colourful balls jumping around as they pull the plane along the floor.

Listen to them bounce even more when we pull the plane quicker.

SUITABLE AS FROM 18 MONTHS +

Find all the pieces and build your very own vehicle with the Build & Play Helicopter from Early Learning Centre .

Press the pieces together and build your own helicopter.

Pop in the pilot and lock the parts together.

Let’s pretend to start up the propeller as we press the button, then simply bull back the helicopter and watch it go as we pretend it is taking off. 

SUITABLE AS FROM 18 - 36 MONTHS

Let’s have fun learning with the Early Learning Centre Twisty Nuts and Bolts.

We can choose a nut and bolt and learn how to turn and twist them together.

Sort them out by colour or shape, matching them up and twisting them together.

How many different shapes are there? Is that a square or a cross shape? Count out the 24 nuts and bolts to practise your numbers.

These durable pieces are ideal for little hands to have fun while playing and learning new skills.

SUITABLE AS FROM 18 MONTHS +

Encourage children to learn about counting, matching, stacking and sorting with the Early Learning Centre Stacking Chicks.

We can open up the eggs to discover the little chicks hiding. How many eggs are there hiding in the one large egg?

Build a stacking tower as you place each chick one on top of the other.

Shall we line them up in a row from small to big? When it’s time to pack away, we can pop the chicks back inside the egg all ready for next time.

SUITABLE AS FROM 9 - 36 MONTHS

Find all the pieces and build your very own vehicle with the Build & Play Car from Early Learning Centre.

Press the pieces together and build your own car. Pop in the driver and lock the parts together. Watch the dog as it spins around, then simply bull back the car and watch it drive off on an amazing adventure.

This simple to build car is great for encouraging imaginative play whilst also developing fine motor skills and helping with problem solving.

SUITABLE AS FROM 18 - 36 MONTHS

Open for a surprise! These colourful Early Learning Centre Nesting Eggs are a super fun toy with discovery in every layer.

Open up the four different-sized, colourful eggs to reveal an adorable, friendly little chick in the centre. Lay out all the egg pieces and hide the chick underneath, encouraging little ones to find the prize.

Match up the halves with the same colour and size to put the eggs together, then open each egg to reveal your new bird pal!

SUITABLE AS FROM 9 - 36 MONTHS